Back in the late 80s, early 90s, Maybelline had a line called Shine Free cosmetics, and my gosh, how I loved that brand. They had dozens of little lipsticks packaged in the cutest pink tubes with the best scent (well, it was that phony lipstick scent, but I still liked it back then). They also had eye shadow singles, powders, foundations and mascara, and the line had a very colorful ad campaign. One of my favorite ads is the one below:
That was 1988 for you – full of bright, tropical makeup looks and colorful packaging. I fondly remember slathering on their frosty pink lipsticks and neon blue mascara.
Anyone else out there remember Shine Free?